2degrees
Everybody’s on the value bandwagon these days, but 2degrees has always offered it. Instead of beating our own drum we took people back to the years historians say were even worse than 2023.
Set in paintings depicting some of history’s worst moments, Value for the Ages used multiple channels to show how life could have been better throughout history if they had 2degrees.
Launching with an activation that turned bus stops into art galleries giving out free data, then followed with TV and OOH that highlighted the great value customers can get with 2degrees.
A highlight of this campaign: Accidentally becoming an amateur art historian, many art gallery trips and late nights studying, I developed a appreciation for Pieter Brugel (a year later I was even lucky enough to see one of his paintings at the NVG).
The campaign launched with an art tour, turning bus stops is mini galleries that offered free data and an alternate interpretation of the painting.
Client: 2degrees
Agency: TBWA\NZ , TBWA\From Nowhere
Chief Creative Officer: Shane Bradnick
Creative Directors: Ashley Wilding & Daniel Davidson
Copywriter: Crystal Hay
Art Director: Michael Gillard-Allen
Media Agency: OMD
Production Company: Assembly
Music Composition: Beatworms
Audio Post: Factory Studios
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