2degrees
Everybody’s on the value bandwagon these days, but 2degrees has always offered it.
Instead of beating our own drum we took people back to the year historians say was even worse than 2023. Set in paintings depicting 536 AD, Value for the Ages shows how life could have been better throughout history if they had 2degrees.
The campaign launched with an art tour, turning bus stops is mini galleries that offered free data and an alternate interpretation of the painting.
Client: 2degrees
Agency: TBWA\NZ , TBWA\From Nowhere
Chief Creative Officer: Shane Bradnick
Creative Directors: Ashley Wilding & Daniel Davidson
Copywriter: Crystal Hay
Art Director: Michael Gillard-Allen
Media Agency: OMD
Production Company: Assembly
Music Compsition: Beatworms
Audio Post: Factory Studios