Noel Leeming
The Big Deal Tour 2024
We worked with Noel Leeming to create a nationwide activation to annually celebrate their anniversary.
As the biggest stars (Led Zeppelin, Oasis, Taylor Swift) celebrate their anniversaries with a tour, we decided the biggest star in the NZ tech biz should go on their own anniversary tour.
Introducing the Big Deal Tour, where Noel Leeming’s anniversary deals showed up in stores nationwide, while a custom tour van spread deeper deals from Whangarei to Invercargill when rocking up to select stores.
Client: Noel Leeming
Agency: TBWA New Zealand
Production: TBWA New Zealand
Creative Directors: Frank Garguilo & Jeffery Tune
Copywriter: Crystal Hay
Art Director: Michael Gillard-Allen