Noel Leeming
The Big Deal Tour 2024
As the biggest stars (Led Zeppelin, Oasis, Taylor Swift) celebrate their anniversaries with a tour,
we decided the biggest star in the NZ tech biz should go on their own anniversary tour.
To celebrate this anniversary we created an on-the-road activation in the form of a tour van, rocking up to select stores from the top to the bottom of New Zealand. Unlocking deep discounts wherever it showed up.
Accompanying this activation was TV, OOH, and social executions that highlighted Noel Leeming’s anniversary deals and tracked the tour vans location. We made this campaign to be repeatable every
year with a different genre of music.
Client: Noel Leeming
Agency: TBWA\NZ
Production: TBWA\NZ
Creative Directors: Frank Garguilo & Jeffery Tune
Copywriter: Crystal Hay
Art Director: Michael Gillard-Allen
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