Illustration & AI concepting
To help children learn the responsibility that comes with their first phone TBWA\NZ and 2degrees created the first phone project. An unboxing experience for parent and child alike around behaviour
that can be found online and best ways to combat it
The packaging was plastered with stickers representing all the different things to watch out for when children are online and using their first phone.
I used AI to create an initial visual style and applied this style to various objects then crafted and refined these concepting into final stickers.