Hell Pizza
‘Buy Now, Pay Later’ schemes can be used for almost anything these days. But while this is great way to help people get what they want, it’s also adding to the financial pressures that are trapping Kiwi’s into spirals of debt.
So when
these payment companies approached Hell Pizza, we decided to make a statement against a lifetime of debt… with Hell Pizza’s own payment scheme, Afterlife Pay.
How did it work? All you had to do was add Hell Pizza to your will.
The campaign directed customers to a micro site that generated a legally-binding amendment to their wills.
The campaign sparked conversation worldwide around buy now pay later schemes with 100+ news headlines, and 17,976 wills amended with zero repayments…so far.
📰 Press
Washington Post - Business Insider - Stuff
Client: Hell Pizza
Agency: Yarn
ECD: Mat Stellars & Rich Robson
Copywriter: Crystal Hay
Art Director: Michael Gillard-Allen
Producer/Director: Trish Phelan
PR: Thorn PR